Al Gore's Live Earth concerts, whose purpose was to raise environmental awareness, didn't shake up the masses as was hoped by the former Vice President. In fact, it didn't even shake up TV ratings.
According to Nielson Media, more people watched the Copa America soccer match between Argentina and Peru on Univision, than Live Earth on NBC (roughly 2.75 million). Copa America, is the main football competition for the South American football confederation. It is the oldest international tournament in the world starting in 1916.
And while many touted the concert as strictly non-political, saying environmentalism doesn't belong to a party, I guess no one told rocker Melissa Ethridge, who went into a political tirade against Bush. She even unveiled a new anti-Bush, pro-Cindy Sheehan song. (check out the article on NRO). Some have regarded Live Earth as a failure for its lack of unified message. Each rocker commented on something from recycle, to ethanol, to reducing the use of water, but there wasn't one concrete message that a viewer could walk away with knowing that this was their action item.
Some concert goers were just upset Gore didn't announce his candidacy... but who really want to see that anyway.....
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