Monday, March 19, 2007

Campaigning in a New World

A new video is making its rounds on the internet and some political pundits are saying it may be a "watershed moment in the 21st century media and political advertising."

The anti Hillary Clinton video is a play on the classic 1984 television ad that introduced Apple computers to the world. The internet only, 74 second video is suppose to be a pitch for Democratic Illinois Sen. Barack Obama.

Yet according to the New Politics Institute, a think tank in San Francisco, they state the video is really the introduction of "a new era... a new wave of politics... because it's not about Obama... It's about the end of the brodcast era."

The article posted by the SFGate.com states:

The compelling "Hillary 1984" video recently introduced But some say the ad is just the latest attempt by outside activists to influence political campaigns -- or the newest way for campaigns to anonymously attack their opponents.

The video is a sophisticated new take on director Ridley Scott's controversial Apple ad that caused shock waves with its premiere during the 1984 Super Bowl, and shows the same blond young female athlete running with a sledgehammer toward a widescreen -- where an ominous Big Brother figure drones to a mass of zombielike followers.

But this time, the woman is wearing an iPod -- and has her candidate's slogan on her chest. And the Big Brother -- whose image she defiantly smashes with a wave of her sledgehammer -- is Clinton, the Democratic presidential front-runner.

The tagline for the attack: "On Jan. 14, the Democratic primary will begin. And you'll see why 2008 won't be like 1984."

An updated Apple symbol -- transformed into an O -- is followed by the dramatically emerging logo: BarackObama.com.”

Interestingly enough the person who posted the video on Utube is called ParkRidge47, Park Ridge is a suburb of Illinois and 47 (as in 1947) is the year that Hillary was born.

Watch it for yourself at http://www.youtube.com/watch?v=6h3G-lMZxjo

What will be next??

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